Top 5 Beauty Retail Apps on iOS in Africa for Q2 2024

During the second quarter of 2024, the performance of the top beauty retail apps on iOS in Africa showcased interesting trends in downloads and user engagement. Here’s a closer look at how these apps fared, based on data from Sensor Tower.

Elkharat Online experienced significant fluctuations in weekly downloads. Starting the quarter with around 5.9K downloads, the numbers saw a sharp decline, hitting a low of 158 in the week of May 20. However, the app saw a resurgence in June, spiking to approximately 2.7K downloads in the first week of the month.

Beauty Bar EG maintained relatively stable weekly downloads throughout the quarter. The app started April with 911 downloads and experienced minor fluctuations, peaking at 1K in the week of April 8 and then dipping to a low of 496 in early June. By the end of June, downloads hovered around 759.

Source Beauty showed a mixed trend in downloads. The app began the quarter with 696 downloads and saw a peak of 1.2K in the last week of May. Despite some dips, it ended the quarter on a high note with 1.2K downloads in the final week of June.

باث&بودي وركس had a relatively stable download rate with occasional spikes. The app's downloads ranged from 184 in early April to a peak of 972 in the week of May 20. Active users showed a slight decline from 3.6K at the beginning of April to around 3.3K in early June, before rebounding to 3.7K by the end of the quarter.

Standard Skin & Beauty maintained a consistent download rate throughout the quarter. Weekly downloads ranged from 175 in early May to a peak of 443 in the last week of June, showing a steady growth trend overall.

For more detailed insights and data, visit Sensor Tower.